For the next two weeks, Apple and the developers of several of the App Store’s most popular apps are teaming up with (RED) to raise money and awareness for World Aids Day 2014, which takes place December 1. According to a press release from Apple this morning, a new section of the App Store called Apps for (RED) is offering “25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS.” Apple will also donate a portion of its Black Friday and Cyber Monday sales to (RED).
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Apple CEO Tim cook. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”