In a press release posted earlier today, Toys R Us gave shoppers a sneak peek at this year’s deals. They also held a live preview event and highlighted a handful of top toys, including items from trending favorites Frozen and LEGO.
This might not match the magnitude of the 2014 holiday toy guide released by Walmart this morning, but it’s worth noting.
They used the opportunity as a chance to talk up their layaway and rewards programs, as well as mention some big-name trending toys and exclusives. Let’s start with the toys.
- They’re boasting “TONS” of Frozen toys
- Teenage Mutant Ninja Turtles toys – a throwback special and exclusive to Toys R US
- Paw Patrol items – everything from action figures to DVDs of the show
- Barbie Malibu House (Toys R Us exclusive)
- Journey Girls dolls – some of which are exclusive
- LEGO FUSION sets
- Disney Infinity Marvel Super Heroes Starter Pack for Xbox 360