Most Black Friday sales are advertising that Black Friday prices will be available online, “All day on Thanksgiving” (or something to that effect).
So what does that actually mean? For the vast majority of retailers, that means midnight. And thanks to the fact the United States is sliced up into several time zones, “midnight” could be anywhere between 9pm and 3am, depending on where you are versus what time zone the a retailer uses online. Which makes it particularly maddening when retailers fail to note the time zone when they say “midnight” in their ads, or flat out refuse to confirm their online sale hours even after their in-store hours have been long known and published.
Here’s a cheat sheet for what “midnight” could mean to you as an online shopper:
- You’re on Eastern Time - 12am-3am
- You’re on Central Time – 11pm-2am
- You’re on Mountain Time – 10pm-1am
- You’re on Pacific Time – 9pm-12am