It looks like a shipping mistake may have accidentally revealed LEGO’s upcoming Black Friday giveaway.
During the month of October, LEGO is giving away a free exclusive Toy Workshop set on purchases of $99 or more. The Toy Workshop set is only Set 1 of 2, with Set 2 to be revealed “during ‘Brick’ Friday Weekend in November” according to both the LEGO Shop website and page 2 of the 2014 LEGO Holiday Catalog. Here’s a photo of the Toy Workshop set, which is their current promo:
OCTOBER SET: TOY WORKSHOP – 40106 (Set 1)
Note the red “Limited Edition 2014″ ribbon in the upper right corner, along with the set number 40106 in the left column. Those are important clues for the next part of the story.