The Apple Store’s annual online shopping event just went live for the United States! As expected, most items are not discounted, but are bundled with Apple gift cards of varying amounts.
This is the same list we posted earlier, but with the gift card amounts for the United States:
- iPad Air + $75 gift card – from $499
- iPad mini (non-Retina models only) + $50 gift card – from $299
- iPad 2 + $50 gift card – from $399
- iPod touch + $50 gift card – from $229
- iPod nano + $25 gift card – $149
- MacBook Air + $150 gift card – from $999
- MacBook Pro (all models) + $150 gift card – from $1,199
- iMac + $150 gift card – from $1,299
- Apple TV + $25 gift card - $99
- AirPort Extreme and Time Capsule + $50 gift card – from $199
Note that it looks pretty much exactly the same as what we reported a few hours ago. Various accessories from printers to speakers and more also get the gift card treatment. Quick math tells us that the gift card bundled with the iPad Air is akin to a 15% net discount. The best values on the list are the iPad mini, iPod touch and Apple TV with a net 16.7% discount, while the Airport Extreme nets a whopping 25% back with the gift card.
Historically Apple has offered 10-15% off for its shopping events, but it looks like it’s taken a cue from the likes of Walmart, Target and Best Buy, ensuring your return trip and your dollars spent at Apple instead of at a big box.