Bon-Ton Department Store released a sneak peek at its Black Friday ad this evening, and additionally has announced plans to open its doors at 6pm on Thanksgiving Day, a full 2 hours earlier than last year. The early hours should be no surprise, as we predicted that 6pm would be the standard at least amongst department stores after Macy’s announced their own 6pm start time.
“After Thanksgiving is the traditional kick-off for the holiday shopping season,” commented Steve Byers, Executive Vice President of Stores for The Bon-Ton Stores, Inc. “Customers will find exceptional deals and unique gifts for the entire family at Bon-Ton. We’re committed to giving our customers an enjoyable holiday shopping experience.”
In addition to the Black Friday deals, Bon-Ton shoppers can expect to find an array of early bird coupons and deals. The first 200 shoppers in the door at 6pm will received a gift card worth between $5 and $250. In-store doorbuster pricing will be in effect until 3pm on Black Friday, while supplies last.