Walmart isn’t the only major retailer launching Black Friday deals on Friday. Online ecommerce giant Amazon announced late last night that they will be hosting eight days of Black Friday deals beginning tomorrow.
The format should be familiar to any Amazon Black Friday shopping veteran - a fresh crop of deals will be released every ten minutes, Lightning Deal-style, with not much warning about when certain deals will go live. That can make it tricky to know when you need to be online to snag a particular item. Further complicating the sale this year is the recent innovation of allowing Prime subscribers 30-minute early access to select deals, “including many sought-after Black Friday deals.” Basically, Prime members may get a chance to cut in line for that doorbuster you’re eyeing.
Amazon also took an obvious swipe at retailers who are holding in-store sales on Thanksgiving Day.
Our customers are redefining Black Friday shopping. They want to stay home with family, enjoy some turkey and football and shop the hottest deals from their phone, tablet or PC,” said Steve Shure, Amazon Vice President Worldwide Marketing. “Starting November 21, we will add new deals as often as every 10 minutes, for eight days, including tech, toys, tools and more.”