It’s just 100 short days until Black Friday 2014! Do you realize how short that really is? It may be back-to-school season now, but that will quickly segue into Halloween and Thanksgiving and, you know, Black Friday. And of course, Black Friday predictions and rumors are just around the corner, too.
We’ve been at this whole Black Friday thing awhile now, and there are a few things we’ve learned over the years.
The first ads usually start leaking in mid-October.
“When will we start seeing Black Friday ads?” is one of the most common questions we get. To answer, we took an accounting of the first ads we’ve gotten over the last few years:
- October 10, 2010: Sears
- October 17, 2011: Harbor Freight and Ace Hardware
- September 27, 2012: Sprint
- October 10, 2013: Sears Canada
The Sprint leak in 2012 was actually unprecedented in how early it was, and also was not a typical ad in that it only revealed one product. The next ad we found in 2012 was Harbor Freight again, this time on October 12. So we’re comfortable calling the 2012 Sprint leak a fluke, but it just proves the point that there’s no way to predict when an ad will be released unless the retailer announces it. And even then, someone might swipe a copy off the boss’s desk and sent it out to the interwebs ahead of schedule.