At the end of August a Forbes report came out about the newest attempt to add another date to our national calendar. #GivingTuesday (November 27th this year) is the latest addition to the most famous shopping week in America. Following Black Friday, Small Business Saturday, and Cyber Monday, #GivingTuesday was developed by the non-profit 92nd Street Y community and cultural center (92Y) in conjunction with the United Nations Foundation. The #GivingTuesday website just fully launched this week and features a list of all partners ranging from corporate shopping companies like Groupon to non-profits like the American Red Cross and crowdsourcing fundraising sites like Crowdrise. Read Mashable’s post about their #GivingTuesday participation.
#GivingTuesday’s Mission Statement says it all: #GivingTuesday is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations.”Read the rest of this entry >