How do you get every tweenage girl in America to choose your store on Black Friday? Put Justin Bieber in your Black Friday commercial, of course!
Do you really think J.B. would ever really stand in line at Macy’s for Black Friday deals? Neither do we.
International pop star and teen heartthrob Justin Bieber stars in a Macy’s Black Friday commercial that will hit the airwaves on Tuesday November 22nd. In the commercial, the Biebs encounters unlikely fans, including a chauffeur and manly warehouse staff who scream like 13 year old girls, while heading to Macy’s for their midnight opening on Black Friday.
“This Black Friday, Macy’s will open at midnight across the country for the first time,” said Martine Reardon, executive vice president of Marketing for Macy’s. “With humor and the help of Justin Bieber, we are reminding our customers to shop early at Macy’s to find the most desirable gifts at a great value.”
Macy’s is known for its celebrity-studded commercials, with stars drawn from the brands they carry including Jessica Simpson, Martha Stewart and others. This year, Justin Bieber is releasing a Macy’s exclusive perfume gift set called “Justin Bieber Someday”. In addition to a 1.7 oz. bottle of perfume, the set includes a Justin Bieber holiday CD and poster and is expected to sell out quickly despite its hefty $64 price tag – Beyoncé, Sean John and Rihanna’s own perfume sets offer twice as much Eau de Parfum for less cash. C’est la Biebs.
Watch Justin Bieber’s Black Friday at Macy’s commercial: