We just posted the Express Holiday Passbook, complete with a teaser about their Black Friday sale! The teaser reveals nothing, but in 2012 we saw Express take 50% off everything, both in-store and online, from Thanksgiving Day through noon on Black Friday. That was a bigger discount than they offered in 2011, when we saw 40% off storewide through noon on Black Friday. Our best guess is that we’ll see the 50% off sale again for Black Friday 2013.Express Black Friday Ad 2013

Here’s a rundown of what you’ll find in the passbook:

November 13-25
Take $10 off $30, $30 off $90 or $40 off $120.

November 13-25
Customers can save 30% on one regularly priced item, or 40% off if you use your Express Next credit card.

November 16-December 1
Spend $50 to get $25 Express Cash. You can spend it on any purchase of $75 or more from December 2-12. So you can spend $5o on Black Friday, then turn around and spend your $25 Express Cash online on Cyber Monday, when everything is 40% off. This is a pretty sweet stack offer.

November 13-December 6 
25% off watches (in-store only)
(Applies to Black Friday!)

November 13-December 8
$10 off any shoe purchase. This offer can be combined with other passbook offers, like the Express Cash promotion.
(Applies to Black Friday!)

Thanksgiving Day
Select stores are open, check locally! The website will be online all day, of course, and if past is prediction we should see the Black Friday sale live online from midnight on – and possibly earlier.

Black Friday
“A deal so big we can’t tell you yet…” Our prediction is that we’ll see a repeat of last year’s 50% off storewide sale, and we’ll post details as we learn them.

November 30-December 8
Take $25 off $75, $50 off $150, or $75 off $225.

Cyber Monday
Everything at Express.com will be 40% off.

Note that the online Thanksgiving/Black Friday sale actually started an hour earlier than announced last year, though whether this was by accident or by design remains a mystery… will we see a repeat? Inquiring minds want to know…

Can’t wait for Black Friday? Download our Black Friday app to get all of the juiciest leaked ads on your iPhone or iPad!

About Rebecca Lehmann

When not scouring the web for Black Friday ads, Rebecca helps the team keep an eye on Black Friday news and trends.