In a press release posted this morning, Toys R Us announced a brand new pre-Black Friday incentive program for Rewards R Us members. For the first time ever, Rewards R Us members will be able to purchase select Black Friday deals beginning on Wednesday November 27, nearly two days earlier than they will be available to everyone nationwide.
“All year long, we continually seek new ways to engage with and reward our most loyal customers. Especially during the holidays, our goal is to provide consumers with even more compelling reasons to shop our brand, while helping them fulfill the wishes of the children in their lives,” said Amy Avitabile, Vice President of Integrated Marketing Communications. “Our enhanced loyalty incentives are just some of the ways we are showing our appreciation of our most faithful shoppers – both long-standing and new.”
The early Black Friday deals will be available to loyalty members only, who will receive a special email offer that unlocks the sale. Members will also earn points for their purchases. Toys R Us states that more details about this new program will be announced in the next few weeks.
If you’re not currently a Rewards R Us member, you can join for free by November 24th to qualify for exclusive early access to Toys R Us Black Friday deals. Members earn 2 points per $1 spent on qualifying purchases.
We’ll be covering the early access Black Friday deals once we learn more, and we’re also looking forward to seeing the Toys R Us Black Friday ad soon. In the meantime, check out the Great Big Toys R Us Wish Finder toy book!
You can keep every Black Friday ad in the palm of your hand. Grab the Brad’s Black Friday iOS app today!