Just as the internet changed Black Friday by introducing Cyber Monday, our cell phones are now bringing another facelift to one of the biggest shopping days of the year. Last November, PayPal reported a 516% increase in global mobile payment volume on Black Friday 2011 compared to Black Friday 2010 and a 371% increase in the number of customers shopping through mobile. Some people are choosing to stay at home and pay from their smartphone or tablet. Others are still venturing out on Black Friday, but are using phones to purchase doorbusters that have run out of stock. Some are using mobile apps to compare prices from one store to another.
Going mobile doesn’t have to mean staying home on Black Friday. You can still enjoy the thrill of the bargain hunt AND use your mobile phone to make sure you get the best deals. While you’re waiting for the stores to open, download a Black Friday app, such as the Black Friday by Brad’s Deals app, and start comparing prices. Apps are a great way to stay organized on Black Friday. Instead of hauling around your folder full of ads, dropping them while standing in line, and never being able to find the one you need, you can forget the hassel and leave them at home. Our Black Friday app allows you to take Black Friday ads, store hours, and the best sales all on the go. Here’s a list of what you get with this FREE app:
- Browse Black Friday Ads
- See a list of the products on sale for each store
- Have easy access to Black Friday online deals
- See great exclusives from Brads Deals
Over the next few weeks pay attention to the mobile sites of your favorite Black Friday stores to see how they hold up to their competitors in the mobile market. Old Navy and its agency, Crispin Porter + Bogusky, are already pouncing on the rising trend of mobile shoppers by turning their Black Friday online strategy into a Mobile Strategy. They are designing Old Navy’s mobile site first, and then using it as a template for the desktop site. In most cases a store’s mobile site is a stripped down version of the desk top, but with the rising trend in mobile shopping, Old Navy is getting ahead of some of its competitors by focusing on making their mobile user experience just as good, if not better, than the desktop experience. Look for the Old Navy Black Friday mobile efforts to be launched later this month.
Some stores may have better mobile deals or offer free shipping. There’s no shame in deciding to buy something on mobile while you’re in the store and walking out empty handed, you can’t know what the deals are until you’ve done a little homework.Will you be abandoning Black Friday to stay in bed and shop from your phone? Do you plan on shopping but using an app to help you save money? Let us know your mobile Black Friday strategy in the comments.
If you’re sad that Black Friday is still a few weeks away, we have something to cheer you up. You don’t have to wait until Black Friday to find great deals. Check out the BradsDeals app (it’s free too!) and check out our awesome hand picked finds now to hold you over.
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About Kathryn Denton
Kathryn is studying Public Relations and Advertising at DePaul University. An avid reader and musician, she loves cats, cross-stitching and anything Chinese - except the food.
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