Will you be buying the new Amazon Kindle Fire HD this Black Friday? If so, it won’t be at Walmart! Although, this will be one of the hottest items of the holiday season this year, Walmart announced that they will no longer sell Amazon.com Kindle products, in their stores or online. Last Friday, Walmart PR put out the following written statement :
“Our customers trust us to provide a broad assortment of products at everyday low prices, and we approach every merchandising decision through this lens… This decision is consistent with our overall merchandising strategy.”
It’s not clear why the world’s largest retailer has pulled the plug on Amazon Kindles, but according to Peter Kafka, who covers media and technology for Forbes Magazine, says Amazon has the potential to take sales of books, music and video products away from the Walmart through their Kindles. Meanwhile, Walmart continues to sell tablets from Apple, Barnes and Noble and Google, who also compete with the retailer for their media sales; sending us back to square one with the mystery still unsolved.
Walmart is not the only retailer that has dropped Amazon recently. Target stopped selling Amazon Kindle products several months ago. It seems as if Amazon’s expansion into new markets is hindering their relationships with not only their brick-and-mortar retail partners but their other business partnerships as well. It makes you wonder who else’s frenemy list Amazon is on! Like their products, Amazon may need to start handling their business relationships with special care.
Why do you think retailers like Walmart has taken such a action against Amazon? Do you think this will have an effect on how the New Kindle Fire HD does in the market? Let us know what YOU think!
We would love to read your comments on this issue.
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