If you’re looking for Black Friday deals at Target this year, you may be disappointed. A new report from DailyFinance indicates that the holiday retail giant will not be playing the low price game this year.
“We’re not interested in driving sales for the sake of sales, [so] you might see us lag competitors in terms of comp-store sales increases,” said John Mulligan, CFO of Target, during Goldman Sachs’ Global Retailing Conference on Wednesday.
Don’t expect the crowd at Black Friday at Target to be any lighter, though. While they may not have the best prices on TVs and laptops for Black Friday 2012, Target will be putting a larger emphasis on its home and fashion partnerships with trendy designers and high end brands like Neiman Marcus.
Mulligan continued, “The Neiman Marcus [co-branded collection] brings something that’s about fashion and differentiation, which is how we compete in the marketplace, and not focus so much on the lowest price of a 44-inch television.”
Will Target’s announcement change your Black Friday plans? Tell us what you think in the comments below!
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