If you’re looking for Black Friday deals at Target this year, you may be disappointed. A new report from DailyFinance indicates that the holiday retail giant will not be playing the low price game this year.
“We’re not interested in driving sales for the sake of sales, [so] you might see us lag competitors in terms of comp-store sales increases,” said John Mulligan, CFO of Target, during Goldman Sachs’ Global Retailing Conference on Wednesday.
Don’t expect the crowd at Black Friday at Target to be any lighter, though. While they may not have the best prices on TVs and laptops for Black Friday 2012, Target will be putting a larger emphasis on its home and fashion partnerships with trendy designers and high end brands like Neiman Marcus.
Mulligan continued, “The Neiman Marcus [co-branded collection] brings something that’s about fashion and differentiation, which is how we compete in the marketplace, and not focus so much on the lowest price of a 44-inch television.”
Will Target’s announcement change your Black Friday plans? Tell us what you think in the comments below!
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About Rebecca Lehmann
As a data analyst and sometimes blog author, Rebecca helps the team keep an eye on Black Friday news and trends. Her favorite Black Friday purchase was a quilted down-filled winter coat.
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Not going to Target on black friday. These retailers need to wake up. The economy is in the toilet. People don,t have extra money to spend on Christmas presents so I will go where I get the most for my money and that is evidently NOT Target or JCPenneys. You want poor peoples money then we want SALES!”!! Maybe that is what they are trying to do…… must be Republicans!!!!
WTF well good luck with that, at least at the end of the day there wont be such a big mess to clean up or alot of restocking, you know the things you would had to do after a big day of sales transactions.Have a wonderful clueless holiday.
wow with the economy the way it is what a stupid time to decide u want to make a point. People are always wanting a deal and the fun thing about black friday is getting the best deal they just cut thier sales n half if not more good luck and good for all those target workers who won’t be bumbarted with shoppers
This is the stupidest business move I have ever seen. This is one less store I will be visiting. I like Target for some things but now this makes me want to boycott them because they are insinuating that this tradition that helps me be able to afford Christmas for my family is not necessary. I can tell you this much after they see how much people stand against them for being so stupid and go somewhere else the CEO that made this decision will not have a job. Stupid!!!!!!!!!!!!!! Stupid!!!!!!!!!!!!!!!!!!!! Stupid!!!!!!!!!!!!!!!!!!!!!!!!!!!
I won’t be shopping at Target this year. With the economy in the shape it is in, we have to cut back everywhere that we can. Target will be my first cut back!
I was informed about a link to the Target sight that talks about Black Friday sales: http://www.target.com/c/target-black-friday/-/N-5q0f2
Check it out this artical might be a sham.
Hi Rebekah, this article was published when Target first made the announcement about not playing the holiday price war game. Since then, we’ve seen them launch their Black Friday page, announce price matching, publish two toy books, and publicly confirm that they are making plans for Black Friday – all of which we have covered here. We don’t expect to see big deals on traditional doorbusters like HDTVs, but there still should be plenty of Black Friday deals on other items throughout the store.
Target will be the perfect place to go Black Friday as they will have not crowds getting physical/violent. Even though their price match is aggrevating, just take Walmart’s ads as well as all the others and get the black Friday prices without the crowds. Sounds like a win/win to me.
wow are they really going though with stupid plan, guess that means one less stop for me maybe perm !!!!!! i hope someone shows target these responses and then fire the idot that came up with that idea