I’ll just come right out and say it: the Amazon Black Friday sale is totally confusing, even for the seasoned sale sniffers here at Brad’s Deals. After reading the online megastore’s press release concerning their 8-day Black Friday sale (which starts this Friday, 11/20, btw) we knew we were going to get a ton of questions from readers about when certain items would go on sale, how long each sale would last, and how to know what kinds of sales to expect on what days.
The short answer to all of these questions is: we don’t know for sure. Even the Black Friday “ad” we got from Amazon was just a list containing, in their own words, “examples of some of the top deals that will be available at various times between November 20 and Black Friday.” So basically, the list we have isn’t even the full list of doorbusters, and Amazon will not be supplying curious shoppers with any kind of easy-to-understand, deal-breaking timeline, gotcha.
We do know that there will be a total of 20 “coveted Deals of the Day” to shop from on Thanksgiving and Black Friday, 10 on each day starting at midnight. But we don’t know if all 10 will be available to shop all day from midnight on, or if they’ll be released periodically throughout the day. Oh, and we have NO idea what these Deals of the Day will consist of. More mystery from the most mysterious Black Friday sale in the biz.
We don’t even know exactly how often the deals will be released. Amazon’s press release says the site will add new deals “as often as every 5 minutes,” which means you can’t even count on obsessively checking the site every 5 minutes. We’re going to assume that language is in there because the sale postings might slow down overnight, but we really can’t say anything for sure.